Pink Lemonade Stand Challenge co-founders Kim and Brynne Rhodes are the mother-daughter duo who want to #BeThe End of breast cancer and dream of inspiring pink lemonade stands nationwide and across the globe to fund research that will lead to prevention and a cure. The campaign goals include breast cancer education and raising awareness about the Breast Cancer Research Foundation - the #1 rated breast cancer charity and the largest private funder of breast cancer research in the world. Brynne launched the campaign at age 7 and is now a middle-school student, she plays several sports, is devoted to her studies, and is a member of a national service organization in addition to her work for the campaign. Her dad and 3 older brothers work by her side to help and support the campaign in every way. Kim is a breast cancer survivor, former corporate executive, attorney, fitness instructor, and mom of 4.
Chief Campaign Officer, Board Member & Intern Mentor
Jenn is a prolific speaker, dedicated educator and mother of 2 energetic boys. Jenn's mother Debbie, a breast cancer survivor, inspired Jenn to lead the PLSC campaign. As Brynne's teacher in 3rd grade, Jenn's project: https://thegivingprojectforchildren.org , motivated Brynne to launch a nationwide campaign to #BeTheEnd of breast cancer.
Chief Campaign Marketing Officer, Board Member & Intern Mentor
Heidi and her daughter Kate are founding members of the PLSC team and her 2 sons have proudly stood with them! Heidi's creative super powers have fueled the national growth of the campaign. Starting with the mantra "10 stands in 10 states" and leading to features on the TODAY show and at Macy's in Herald Square, Heidi's ideas are magic! A graduate of Penn State University, Heidi's dedication to the cause is in memory of her mother Nancy who was a breast cancer thriver.
Board Member & Intern Mentor
Jenn is the mother of 2, a breast cancer survivor, a philanthropist and an educator. In 2020, despite a global pandemic, Jenn and her daughter launched the first and only masked, drive-thru pink lemonade stand in the US. Jenn generously contributes her time to many charitable causes including the PLSC which inspired her to get directly involved in expanding the campaign.
Board Member & Intern Mentor
Margery is a mother of 2 and has extensive experience as a senior executive and human resources leader for global corporations. She earned a degree in logistics from Penn State University and has led teams in several industries. Her grandmother and several close friends have faced breast cancer and their courage has ignited Margery's passion to fund breast cancer research.
Dr. Nia Imani Bailey
Strategic Advisor, Delaware Campaign Director, & Intern Mentor
Dr. Nia Imani Bailey, DPA, M.A.Ed, RT(T) is a West Philadelphia native. She is a Radiation Therapist, an experienced motivational speaker, activist, breast cancer advocate, writer, author, director, executive director, philanthropist and woman of God. In December 2020, Dr. Bailey received her doctoral degree in Public Administration at West Chester University in West Chester, Pennsylvania. The title of her dissertation was “Federal Health Reform: Breast Cancer Outcomes”. The qualitative dissertation sought to prove the significance of lowering the mammogram age and aimed to examine policy frameworks for screening mammograms and insurance coverage. Dr. Bailey has dedicated her life's mission to continue to fight for reform in the healthcare system and educating the community about breast cancer awareness and resources. Through her life’s mission, Dr. Nia Imani created, wrote and directed “A Letter to My Sisters: A Breast Cancer Documentary for Young Women” which gives some insight into the journey of young women dealing with their breast cancer diagnosis and life itself.