About Us

PLSC is on a mission to #BeTheEnd of breast cancer by raising funds for breast cancer research that will lead to prevention and a cure for that will end breast cancer before the next generation has to face it.   PLSC also aims to raise awareness about the Breast Cancer Research Foundation, the #1 breast cancer charity according to charity watchdogs, to inspire kids, families, communities and corporations to engage in community services and to educate others about breast cancer.   Started by a 7 year old girl, PLSC demonstrates that anyone at any age can inspire others and have a positive impact.  

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Inspiring Stands Since 2016

In the summer of 2016, the Rhodes family was enjoying a summer vacation by the beach in New Jersey. The youngest member of the family, Brynne, then 7 years old, asked to open a lemonade stand.  In honor of her mother, Kim, then in treatment for breast cancer, Brynne decided to make it a PINK lemonade stand and donate the money to BCRF.  Kim pledged to match every dollar Brynne raised from her stand.  Shortly after the lemonade stand opened for business, Brynne's parents could not run pitchers of the cool drink to her stand fast enough.  People were making donations well above the price of lemonade!  In 2017 Brynne recruited her friend Maddie to take the challenge, and together they raised over $1000.  Brynne thought it would be GREAT if everyone who opened a lemonade stand TURNED IT PINK and donated the proceeds to BCRF!  We hope to inspire kids and families nationwide to TAKE THE CHALLENGE - TOGETHER WE CAN BE THE END OF BREAST CANCER!

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Kim's Fight Against Cancer

In February 2015, Kim was diagnosed with Stage 2 Invasive Carcinoma.  As a mother of 4, the news was devastating.  She underwent a double mastectomy followed by several reconstructive surgeries.  Today Kim is being treated using therapies discovered with the help of the BCRF.  Kim's mother, sister and grandmother each fought breast cancer too.  Kim is determined to stop breast cancer before the next generation has to face this diagnosis!

Your Impact, Your Story

You will feel great about making a contribution to a worthy cause while at the same time helping your kids learn about business, money, and math.  Through a lemonade stand or a donation of any amount, help BCRF fund research to prevent and cure breast cancer. Making your donation via this website is fast, easy, and secure. You can be sure your money is making a difference because 90 cents of each dollar spent by BCRF goes directly to research and awareness programs. Help us spread the word about this campaign by sharing this page on Facebook, Twitter, Instagram, or your social media of choice. Send an e-mail to any friends whom you think might be interested in contributing and include a link to this page!

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Want More Information?

See the Breast Cancer Research Foundation article about our Campaign on their website.  Check it out below!