When the campaign was just an idea, the founders wanted to ensure that all funds collected went to funding research that would lead to treatments that would prevent and cure breast cancer. Through research, they learned about the Breast Cancer Research Foundation (BCRF), highly respected and research-driven, BCRF has funded ground-breaking research that has led to therapies that improve survival and quality of life for breast cancer patients.

 

Click Here to go to BCRF's webpage and learn more about our beneficiary right now!